The number of people who will attend an event is usually limited to those within a hundred miles or so of the venue. Even for international association conferences there will be a limited number of people who will travel overseas.
But there is a huge additional audience who (for reasons of time pressure, other commitments, budget etc) simply cannot attend the physical event but who would love to watch it online – and who would be willing to pay to do so.
Live streaming connects you to this important audience and potential revenue stream.
A remote audience can participate fully in the live event. We can include polls, chat modules, social media channels etc within the live brodcast page so those not at the venue can be a part of it and even ask questions during the Q&A sessions.